Right. Not only are some of the most useful models missing and gloss finish unavailable, but one of my favorite and most useful reticles, the Long Range Duplex, is now "obsolete". The next thing you know Leupold will be advertising on cable TV like "My Pillow".Next time you're on Leupold's site, take notice that all but a couple of the half dozen good choices of reticles are gone and they must have 50 (no kidding) reticle choices that are military style. I had gone online to see if they have the custom shop open again, and I didn't see any mention of a custom shop.